Videos have been popular on the Internet over the years. Studies have shown that videos are more effective than text-based content when it comes to getting the attention of the audience. True enough, as in today’s generation, most of the online users spend more time watching videos than still images. Video presentations have a higher chance of increasing awareness, which is why brands hire professional online video production services.
A person is more likely to retain information gained through watching a video than from reading texts. Videos make a brand look more approachable and may even help consumers establish trust. Learn the reasons you should include videos in your marketing strategy.
1. More Appealing
You can make your brand look more entertaining when you make videos about your history, the stories behind your products, or how helpful your products are to customers. Viewers are more likely to pay attention if they sense that you value them more through your videos.
2. Convenient for Mobile Users
Over the years, most consumers prefer handheld devices when it comes to video streaming rather than on PC. This only means it is easier for you to reach a lot of audience by making videos that are mobile-friendly. You must also be aware that including calls-to-action will make your videos more effective, as they will encourage consumers to act.
3. Easier to Share
Internet users will not hesitate to share a video if they find it interesting, catchy, and useful. Most people usually share them on Facebook, Twitter, Instagram, and other social media platforms. Through the power of social media, your brand exposure, popularity, and online visibility will increase. With the right video marketing strategy, your brand will be noticed by potential customers in no time; therefore, increasing your sales.
4. Boost Brand Trust
Some consumers may already have traumatic experiences when it comes to online shopping. Nevertheless, making videos that will give them reasons to trust your brand will make their fears vanish. If you continue taking risks by doing this, chances are you will be able to gain their trust back and establish a connection with them once you do it right.
5. Improve SEO
Almost all brands want to appear on top of Google’s search results. Using entertaining videos on your page or blog posts can be an effective way to drive more traffic to your site. Consumers are more likely to click on a video ad than a regular text ad. Once viewers engage in your videos, it will make an impact on your sales because one of Google’s ranking factors is the click-through rate. The more clicks and traffic your website gains through your videos, the higher your website’s rank will be in search engine results pages or SERPs.
6. Increase ROI (Return on Investment)
Videos have the power to increase your ROI. Most marketers include videos in their marketing strategies since they noticed a positive effect on their ROI after posting videos. It is also a convenient way for marketers to express their brands, as there are many free or inexpensive video editing tools available online.
Videos are the way to go if you want to see favorable results in your digital marketing strategy. If you are not familiar with video making and editing, you can always hire a professional team to do it for your company.